Selling your home rates as one of life's major decisions. Our task is to make that process a positive and stress free one where your expectations are exceeded.

Selling Real Estate is a complex process involving more than just the property. Listed below are some of elements where a combination of the vendor, Blue Pacific Property and third parties working together will maximise the sale price while making the process enjoyable and outcome financially rewarding.

Determine the fair Market Value

It our responsibility to appraise your property through a comprehensive analysis of the market and present to you, with supporting evidence, a fair market value for your property. Motivated buyers are watching the market closely and are comparing price to features for similar properties. If a property is overpriced it may miss the target market and buyers will not be attracted to the property.

At Blue Pacific Property we will present a true and fair appraisal of your property with extensive supporting evidence. [ top ]

Method of Sale

The popular methods to choose from when selling your property are

• Public Auction
• Private sale or Private Treaty
• Sale by Negotiation

Each method has its advantages.

Auctions set a defined time frame and creates an environment of intense competition, placing time limits on buyers encourages them to make offers prior to auction day rather than waiting to see what price auction day will achieve. Competition between buyers is created which pushes price higher rather than negotiating the price down. There's no cooling off period therefore the sale is final.

Private sale or Private treaty is where the property is offered for sale at a price determined by the seller. When a buyer is interested in the purchase of the property your Blue Pacific agent will then negotiate on your behalf to achieve the maximum price possible. This method of sale is usually less stressful. Different terms and conditions can be negotiated as well as the price. This method of sale can result in less marketing costs depending on the length of the sales campaign.

Another method is Sale by Negotiation this is similar to Private Treaty, the property is offered to the market and interested parties are encouraged to make an offer and then the negotiation process takes over. Rather than offering at a set price as in Private Treaty sales, a price range or price guide is offered. This allows the negotiation process to follow a similar structure to an auction where the price is negotiated upwards rather than downwards from a fixed asking price. This is a very successful method of selling especially if there are multiple buyers.

Another method which is sometimes used is Sale by Public Tender

Timing to the market

Timing of the sale of your property and presentation times can have a significant impact on the end sale price. Taking into account the time of day or selling in winter or summer to enhance the features of your property should be taken into consideration. We will advise you on this after completing an in depth analysis of your property. We understand vendors have their own timeframes or financial pressures which must also be taken into account. Blue Pacific Property will develop the best strategy to maximise timing benefits. [ top ]

Presentation, Presentation, Presentation

In our opinion presentation cannot be emphasised enough. You do not have to spend great amounts of money to make your property look its best. Reducing clutter, repositioning furniture, minor repairs, painting and tendering the gardens can make a substantial difference to the final sale price. Attention to detail not only enhances the buyers' first impression but also gives the buyer confidence in the quality of the property. Blue Pacific Property can give advice and has extensive resources available to help prepare your property. [ top ]

Develop and implement customised Advertising Strategy

We will develop a marketing strategy which optimises your advertising budget while promoting the features of the property in an organised and timely manner. Our plan will incorporate;

Professional Photography, copywriting and floor plans to develop print media which captures the response.

Impact signage at the property

Internet Marketing using various sites which could include Blue Pacific Property, Real estate.com.au, Domain.com.au and other internet sites as required.

Database buyers [ top ]

Showing the Property

The Open for Inspection gives you the chance to present your property to potential buyers. Remember first impressions are a powerful tool in marketing your property so attention to detail and the ambience needs to be just right.

At Blue Pacific Property we thoroughly research and understand every aspect of your property before presenting it to the market.

We may deem it more beneficial in some instances to show by appointment rather than holding an Open Home or if a probable buyer would like to re-view the property, we are available 24/7.

We arrange to show your home at times suitable to you. However as noted certain times are more beneficial to the presentation of your property. Sunday Open Homes can also be arranged where there is a perceived benefit. [ top ]

Contract of Sale

The Contract of Sale should be prepared by your solicitor detailing inclusions and the terms and conditions. In NSW the contract for Sale must be prepared prior to the property being offered for sale so preparation in advance is recommended.

A clear Building and Pest Inspection from an independent contractor is a positive selling tool which can enhance and speed the negotiation process.

A useful addition is a Building Certificate from Council authorising any building works you have had completed.

If there is a current lease, check the expiry date and termination requirements and advise your solicitor. [ top ]

Negotiation Process

At Blue Pacific Property our focus is on achieving an exceptional sales price rather than seeking a quick sale. This involves sourcing and engaging as many motivated buyers as possible and then implementing our excellent negotiation methods. Understanding your needs helps guide us through this process. Our communication with you through the negotiation process is based on an openness and frankness which reflects our commitment to maintaining a service of exceptional integrity. [ top ]